Who We Are
Macrostax is the world's leading platform for counting macros. We create custom macro plans, matched with personalized recipes and meal suggestions, to help our customers achieve their health goals.
Since our founding, we have helped 100,000+ individuals find the best way to enjoy a balanced and sustainable nutrition plan for their body type and personal goals. Our software platform, a library of proprietary macro-friendly recipes, and a team of nutrition coaches have helped improve customer relationships with food and transform their bodies.
Based in Boulder, CO our company is growing rapidly and are looking to add this position to our marketing department. Currently, we are working entirely remote, but plan on returning to the office in January 2021 (or when safe). This position will be asked to work out of the office, and thus must be local to Boulder, CO or open to unassisted re-location.
About this Role
We are looking for an Email Marketing Manager to be our in-house expert on all aspects of Email strategy, design, automation, coding, and implementation. This person will be responsible for Email lead acquisition, automation, copywriting, building and deployment, life cycle marketing efforts, and other Email marketing projects. A successful candidate will help Macrostax increase its lead generation, customer LTV, customer upsell efforts, and other key metrics. You will be joining a small team that is looking for you to contribute immediately with ideas and best practices for increased customization and personalization.
This is an opportunity to come in and make an immediate impact on our growth trajectory and be a key contributor to a company that is making a direct and important impact on the daily lives of its customers.
Your Main Responsibilities
Own, execute, and report on all Email initiatives (including set-up, audience segmentation, copy, coding, QA, and deployment) as part of larger marketing initiatives and strategy.
Review our current automations and provide new ideas for the customer lifecycle (win back campaigns, up sells, on-boarding, etc).
Devise and implement strategy for Email leads list generation and capture.
Apply strategies for increased open and click rates, as well as, decreased unsubscribes.
Optimization & innovation to keep Emails relevant and engaging.
Monitor key metrics and create comprehensive reports displaying growth and progress for retention and revenue.
Maintain a testing and QA schedule to match the other on-going marketing efforts.
Proactively identify and act on opportunities to advance business objectives through Email
Support the team through other digital efforts and assigned tasks.
4-6 years B2C Email marketing experience
Expert knowledge of marketing automation technology
Experience developing and implementing audience segmentation strategies
Demonstrable experience with data analytics and application in email marketing
Excellent organizational and project management skills
Ability to communicate with and balance the needs of multiple stakeholders
Excellent written communication and copywriting skills
Experience managing and growing an email marketing program
Demonstrated expertise in email best practices, CAN-SPAM laws and email trends
Bachelor’s Degree in marketing, communications, advertising or related field
Extensive experience in Active Campaign Email management
Experience working for a Consumer SaaS and/or health/wellness organization
Interest in health, wellness and nutrition industry
Desire to roll up your sleeves, work with a positive attitude and make a difference on a small start-up team. You are willing and want to share your data-driven ideas for growth.
Strategic thinker and detail-oriented mindset.
Exceptional communication and interpersonal skills
As Macrostax has grown we have continued to add and improve our benefits package. Our current benefits include those listed below, although we are always working to expand and improve our benefits.
Healthcare benefits (we cover 75% of the premiums for employees for medical, dental, and vision coverage)
$50k in life insurance (paid for by the company)
An annual professional development budget
Paid parental leave
Flexible work schedule & hours
“Powder Day” policy (a must-have benefit in Colorado)
Untracked vacation days
How to apply:
If you are interested and meet the above requirements, please email our CEO Lindsey (firstname.lastname@example.org) with a resume, a brief ‘about you’, and any portfolio/samples of your work.