MADabolic Scotts Valley Introduces Nutrition to Grow Revenue and Retain Customers
How Owner Peter Malek Elevates His Franchise Location Through Custom Nutrition
MADabolic franchise owner Peter Malek isn’t new to fitness, nutrition, or even business. For his Scotts Valley, California members, he knew he wanted to go above and beyond to help them achieve deep health goals. Here’s how he did that with the help of Macrostax Team.
Gym: MADabolic
Size: 230 members
Location: California, US
- Additional $5K in first year
- 50+ clients added to dashboard
- Flexible coaching and price options
“Connecting [value and affordability] got members excited to be in the studio. It helped them feel good while challenging themselves, which goes hand in hand with seeing results.”
When it comes to aligning fitness and business values, there is no one better suited for the job than Peter Malek, owner of MADabolic Scotts Valley.
As a certified personal trainer and nutrition coach, along with a career focused on productivity and streamlining business operations, Malek knows better than most what works and what doesn’t. “I build systems to optimize business functions, making things run better, faster, and in more cost-effective ways,” he says.
With over 35 studios in the United States and more coming, MADabolic is the first and only strength-driven interval training franchise. Unlike other cardio-based programs, MADabolic has developed an original training system that emphasizes strength, structure, and accountability through their signature series Momentum, Anaerobic, Durability (MAD).
Opening MADabolic’s first California location in Scotts Valley was Malek’s way of combining his business expertise with his passion for health and fitness.
"I build systems to optimize business functions, making things run better, faster, and in more cost-effective ways."
Like most fitness franchises, owners have access to everything franchises offer. In fact, all MADabolic franchise locations offer a nutrition blueprint, a standardized template to help clients with basic nutrition needs. However, Malek knew he wanted something more for his location and his members.
So when it came to searching for a nutrition management platform that would fit his vision for his MADabolic location, as well as his need for streamlined operations, he looked to Macrostax Team.
“I wanted a software that had just one essential place to manage clients,” Malek said. “I wanted it to be easy to see how clients are doing and give them options for recipes and foods because I don’t want to have to create meal plans. I was looking for something low-commitment from a time management perspective.”
Malek signed up for a free trial of Macrostax Team in April 2023 and launched his first nutrition program a couple months later. The MADhabits! program helped his clients learn proper nutrition while also developing lifestyle-based habits focused on deep health goals such as more sleep and natural light exposure.
In his first program cohort, Malek was able to enroll 35 participants for a 3-month commitment of only $34.99 per month, bringing in an additional $3,500 of revenue early that summer. In a second follow-up cohort, Malek re-enrolled 15 participants for another $1,500, earning a total of $5,000 of incremental revenue from nutrition alone.
"I wanted a software that had just one essential place to manage clients...I wanted it to be easy."
As a businessman, Malek knows how to strategically amplify the value of his offerings and services. He promised participants access to the Macrostax nutrition app, a personal 1-hour onboarding call, customization of their nutrition plan, body composition scans, and bi-weekly virtual check-ins. By developing his own standardized process for each client, Malek was off to the races.
“I created a low barrier of entry, low-cost model,” Malek explains. “I provided a value-add service that people could afford, while also getting them to see how nutrition can be a game-changer. Connecting those two concepts got them excited to be in the studio. It helped them feel good while challenging themselves, which goes hand in hand with seeing results.”
Speaking of results? Malek says he had a lot of great success stories but one that stands out was a woman in late 50’s that lost 25 lbs of fat and built lean muscle. “She was consistent in the studio and followed the programming”, Malek remembers. “And then she got results. That’s a testament.”
Since then, Malek has successfully added over 50 nutrition clients to his account and hopes to add more by continuing to strategize on the service. Instead of a standardized $34.99 monthly price, Malek wants to offer flexible options for those who either need or don’t need extra support.
For clients that just want to track their food without additional coaching, he now offers a $14.99 monthly option. For those who want or need accountability and one-on-one coaching, Malek offers a $74.99 monthly option, plus encouraging a 9-month commitment for best results. With 6 clients currently on this plan, and 7 clients on the former plan, he is able to provide the best of both worlds while also increasing his recurring monthly revenue.
"I provided a value-add service that people could afford, while also getting them to see how nutrition can be a game-changer."
When it comes to the software and how it can streamline workflow, Malek says, “The dashboard is super helpful. It gives me an idea of who’s actively tracking and who’s inputting things regularly so I can evaluate and respond right away.”
On top of being able to regularly and efficiently communicate with clients from the Macrostax Team platform, Malek is also looking forward to more revolutionary features on the product roadmap.
“Being able to have customized macros and meal plans based on what’s in their fridge and pantry is going to be exciting. It will open up the possibility to increase the price point, or increase the number of potential people that are interested in this.”
The fact that MADabolic promotes nutrition as a big part of their culture is what helps make this partnership so beneficial for Malek. He’s providing additional value for his members by not only giving them a higher level of nutrition guidance, but also building a relationship that makes them excited to work with him. He hopes to use this new value to continue growing his Scotts Valley location into one of the top MADabolic franchises in the country.
"[The upcoming features] will open up the possibility to increase the price point, or increase the number of potential people that are interested in this."
Grow your fitness business with Macrostax Team.
Give your members what they need and offer custom nutrition today.
How a small boutique gym owner doubled her revenue in less than 2 weeks.
Here’s what other clients are saying:
Aubrey Lambert
Co-Owner, Crossfit609
Being able to offer the Macrostax app to our clients has been a game changer. We can trust they are given macro values that are specific to their goals and can seek help if and when they need it from StaxChat, without any extra effort on our part!
Jeff Greer
Owner, Pinnacle Fitness
As an owner and head coach, incorporating the Macrostax app has been an amazing addition! Everyone that has used the app got results and use it daily. Macrostax is a huge win for us! It has allowed me to focus on coaching while the app takes care of nutrition.
Sami Aldinger
Owner, The Refinery
I wouldn’t have any direction without Macrostax Team. Doubling my revenue has been life-changing. I have a whole new source of income that has completely changed the game for me.
